Why do people buy franchises?

·        PROTECTION… against…failure

·        STRUCTURE…support systems already in place, e.g., training, purchasing, merchandising, facility layout. Etc.

·        CAMRADERIE… “strength in numbers”

·        EASE OF DOING BUSINESS…don’t have to “re-invent the wheel”

e.g., legal work is done, marketing systems developed, etc

·        SYNERGY…both personally and business-wise

Buying power, mutual support systems, sharing ideas, etc.